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MyGoodCFO — Financial clarity when you need it most.

Service businesses

You can't see where the margin went.
That's not a bookkeeping problem.

Book a discovery call →See exactly what happens

Why we're the ones who get this

James co-founded MyGoodCFO after serving as a Director at PwC. He built the firm to bring that level of financial discipline into real operating businesses.

He's also owned and operated service businesses himself — including roofing and HVAC companies. That's not a credential. That's knowing what it feels like when payroll is Friday and the receivable is late.

And he's built a large community around buying and selling businesses. So he knows exactly how a buyer assesses your risk, your reporting quality, and your financial structure — because he's been on that side of the table.

Big Four rigor. Actual operating scars. Buyer's-eye view.

The problem

Where it's going wrong.

“Margins are slipping and I can't see where.”

“Cash flow forecasting is guesswork.”

“Am I structured right for tax and for the exit I want?”

“My books wouldn't survive a buyer's diligence.”

What we do

Foundation

  • Read existing financial structure, reporting, and entity setup
  • Rapid budget rebuild from historical performance
  • Cash flow and liquidity analysis
  • Chart of accounts assessment
  • Cost controls
  • Quick-win recommendations

Clarity

  • Weekly cash flow analysis
  • Identification of unclassified transactions, missing documentation, and control gaps
  • Monthly P&L and balance sheet
  • Margin and cost analysis by department or function
  • Owner-level reporting

Decisions

  • Ongoing oversight
  • Risk identification across finance, operations, and structure
  • Audit, lender, or due-diligence preparation
  • Tax, compliance, and structural coordination with your CPA
  • Strategic analysis for growth, restructuring, or exit

We've sat in the seat, managed audits and lender scrutiny, rebuilt broken reporting, prepared companies for due diligence, and carried the responsibility that comes with stewarding cash, risk, and reputation.

Services for service businesses

Exit & Diligence ReadinessExit readiness means your financials answer a buyer's questions before they're asked.Explore →Cash Flow ForecastingCash flow forecasting projects money in and out so you can see problems while they're still decisions.Explore →Financial ControlsFinancial controls are cost control, segregation of duties, and risk policy — so mistakes get caught.Explore →KPI DashboardsA KPI dashboard shows the metrics that drive decisions, not everything you can measure.Explore →

Questions people ask

Frequently asked questions

What's the difference between you and an accountant or bookkeeper?
Bookkeepers record what has already happened. Accountants focus on compliance and tax. We provide CFO-level leadership — what the numbers mean, what decisions they point to, and how today's choices affect tomorrow's value.
Full-time CFO vs fractional — honestly?
A full-time CFO costs $150,000 to $300,000 a year plus benefits. Fractional isn't a compromise. It's the same expertise, deployed where it changes the outcome.
How much does a fractional CFO cost?
Ours start at $2,500 a month. Full service is $5,000.
When should I hire one?
When a wrong financial decision would cost more than $2,500 a month.
Will you replace my CPA?
No. We work alongside them. Different job.
Who is MyGoodCFO not a good fit for?
Businesses looking only for basic bookkeeping, tax filing, or the lowest-cost option. We're also not a fit if you want reports without engagement, or advice without accountability. We work best with owners and leadership teams who care about clarity, integrity, and building something they're proud of.