The people who'll actually be in your room.

James Richardson

Co-Founder

Former Director, PwC Turnaround & Restructuring. James has worked in over 10 countries, including selling a $2 billion Japanese manufacturer through a Chapter 11 restructuring, restructuring a bank in South Africa, and serving as interim CFO for a $100m+ manufacturing business in North America.

Why MyGoodCFO exists: James spent his career doing this work inside PwC, for companies large enough to afford it. MyGoodCFO started when it became clear the same expertise could do more than advise from the outside — it could walk an owner the whole way through to a better exit.

That's the job: help you understand your own numbers, grow and scale on purpose, and be ready long before the moment you need to be.

Why it matters: Big Four firms don't miss things — it's why Fortune 500 companies pay them millions. James trained inside one: Director at PwC. He learned how they think, how they order a problem, how they find what's hiding in the numbers.

You're not paying Big Four rates. You're getting Big Four eyes.

Ben Cooley

Co-Founder

Ben built a global anti-trafficking organization from his basement to 45 offices across 12 countries and hundreds of staff. He helped bring down the largest human trafficking gang in British history. He's briefed heads of state and the UN. He's appeared on the BBC, CNN, Sky News, FOX, The Guardian and The Times.

And he raised $1.3 million from a stage in fifteen minutes.

“People kept asking how we scaled so fast. The honest answer is I knew my numbers. I had a CFO who told me where my ROI was, where my cash was going, and which moves would kill us. That clarity wasn't a luxury. It was the engine.”