FAQ
Every question, answered directly.
Questions about
Getting started
- Is the first call really free?
- Yes. It's a discovery conversation — your current financial position, key challenges, and goals — to work out whether we're the right fit.
- How fast will I see something?
- You get a Quick Wins Report inside 30 days — hidden risks, cash opportunities, control gaps.
- Do I need a CFO or better bookkeeping?
- If you don't trust your numbers, you need bookkeeping first. A CFO can't forecast on numbers nobody trusts.
- What size company do you work with?
- Generally $1 million to $20 million. Under $500,000, we'll usually tell you it's too early.
Questions about
Pricing
- How much does a fractional CFO cost?
- Ours start at $2,500 a month. Full service is $5,000.
- Is a fractional CFO worth it?
- If a wrong financial decision would cost you more than $2,500 a month, yes.
- Why don't other firms publish pricing?
- We can't speak for how other firms price. We publish ours because you shouldn't have to book a call to find out whether we're in your range.
- What's the cheapest option?
- It isn't us, and we'd rather be straight about that. We're priced against the cost of the decisions we help you get right, not against the lowest bid. If price is the deciding factor, we're probably the wrong fit — there are cheaper options, and we'll happily point you toward better-fitting help.
Questions about
What we do
- What does a fractional CFO actually do?
- Forecasts cash, finds margin, prepares you for boards and buyers, and answers the questions your bookkeeper can't.
- What's the difference between you and an accountant or bookkeeper?
- Bookkeepers record what has already happened. Accountants focus on compliance and tax. We provide CFO-level leadership — what the numbers mean, what decisions they point to, and how today's choices affect tomorrow's value.
- When do I get my financials?
- On Full Service, we produce them and they land by the 8th business day, every month. On Advisory, your bookkeeper produces them and we bring the analysis on top.
- How often do I talk to my CFO?
- One-on-one, every month on Advisory. On Full Service it's every week.
- Are you a CPA firm?
- No. We're a fractional CFO and advisory firm. Our team includes experienced accountants and senior finance leaders, but we don't perform audits.
Questions about
Who we're for
- What kind of leaders get the most value from working with you?
- Owners who want clearer insight into cash, profitability, and risk. Who care about doing things well and doing them right. Who are navigating growth, complexity, or transition. Who want CFO-level thinking without hiring a full-time executive. Many of our clients are values-led leaders.
- Who is MyGoodCFO not a good fit for?
- Businesses looking only for basic bookkeeping, tax filing, or the lowest-cost option. We're also not a fit if you want reports without engagement, or advice without accountability. We work best with owners and leadership teams who care about clarity, integrity, and building something they're proud of.
- When should a nonprofit hire a CFO instead of a bookkeeper?
- When the questions stop being "what happened" and start being "what should we do."
- How much should a church pay its pastor?
- There's no universal number. It depends on what the church can sustain, what comparable churches pay, and whether it survives a downturn.
- Do you understand Medicare and PDGM billing?
- Yes. We work specifically with home health agencies. This isn't generic CFO advice — it's specialist financial leadership for your sector.
- When should I start preparing to sell my business?
- Earlier than you think. Buyers price the quality of your reporting, not just your EBITDA.
Questions about
How we work
- Do you work with our existing bookkeeper or finance team?
- Yes, and that's usually how we work best. We don't replace your team. We strengthen the system around the people you already trust.
- Will you replace my accountant?
- No. Different job. We work alongside them.
- Is MyGoodCFO part of a larger group?
- Yes. MyGoodCFO, GoodBookkeeping, and MyGoodPR are separate companies under Good Service Company. Same standards, same people behind them, different jobs.
- What's the difference between MyGoodCFO and GoodBookkeeping?
- GoodBookkeeping keeps your books accurate. MyGoodCFO decides what to do with them.