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MyGoodCFO — Financial clarity when you need it most.

Services

Would your books survive a buyer?

Exit readiness means your financials answer a buyer's questions before they're asked.

Most don't.

Why us specifically

James spent his career at PwC on turnaround and restructuring — then left to work directly with small businesses. He's owned and operated service companies himself. And he's built a community around buying and selling businesses.

He's been on the buyer's side of the table. He knows what gets flagged, what kills a multiple, and what buyers quietly walk away from without telling you why.

What you get

  • Diligence-readiness assessment — what a buyer will find
  • Reporting quality cleanup before it costs you a multiple
  • Entity and structure review
  • Margin analysis by department, function, or service line
  • Risk register — the things you'd rather disclose than have discovered
  • Lender and investor reporting

The line that matters

The earlier you engage before a sale, the better the outcome.

Diligence readiness built over eighteen months is a valuation. Built over six weeks, it's a discount.

How it works

First 30 daysA Quick Wins Report — hidden risks, cash opportunities, control gaps. On either tier.
Monthly — or weeklyA 1-on-1 with your CFO: every month on Advisory, every week on Full Service. Not an account manager. Not a ticket queue.
See the full engagement cadence →

Questions people ask

Frequently asked questions

When should I start preparing to sell my business?
Earlier than you think. Buyers price the quality of your reporting, not just your EBITDA.
What do buyers look for in financials?
Consistency, clean allocation, defensible margins, and no surprises. Surprises are what kill deals.
Will messy books lower my valuation?
Yes. Not because the business is worse — because the buyer prices the uncertainty.